Hi, I’m Benji
I’m the friend who actually knows skincare. Here’s how that came about — and why I do it.
How this started
A few years ago, a bad reaction while I was travelling left my face covered in painful bumps for three weeks. I’m an image consultant — showing up with confidence is the whole job — and suddenly I couldn’t. I hid behind a scarf and stopped working. That’s when I learned how much your skin can shape how you feel about yourself.
When I went looking for help, I was handed over £200 of products with no explanation and no real interest in whether they worked. They didn’t. What I needed wasn’t more to buy — it was someone to explain what was happening, and why. That’s the gap: not a shortage of products, but the why so rarely coming with them.
So I taught myself properly — digging into the research, learning from evidence-based dermatologists and cosmetic chemists, not the marketing. The more I learned, the clearer it got: price doesn’t equal performance, and no single brand has all the answers.
Once I’d sorted my own skin, I started helping others — friends first, then real clients — building routines and explaining the reasoning behind each step. Watching person after person go from lost to genuinely understanding their skin, it was clear the gap I’d fallen into wasn’t mine alone. That was the thing worth building around.
Why I do this
I became an image consultant because I care about helping people feel better about themselves — from the inside out, not the other way around. Skincare coaching is the same impulse in a different form. Helping people is what I find most satisfying — and not everyone has someone in their corner who actually knows. That’s the whole point of SkinBestie.
What SkinBestie stands for
Three things, and they don’t bend:
Brand-agnostic. We don’t sell products, and no brand pays us — because the moment one did, you couldn’t fully trust what we tell you. Our only loyalty is to your skin.
Evidence-based. We coach from the research, not the marketing. And when something’s genuinely uncertain, we’ll tell you — that’s part of the job, too.
Straight with you. You get the full reasoning, never a watered-down version — because you’re more than capable of understanding it, and we’d never assume otherwise.
SkinBestie has been refined through real coaching with real clients, and this is the version that came out of it.
The grounding
The real grounding is years of study from evidence-based sources — dermatology research, cosmetic chemists, the people who genuinely know what they’re talking about. And one honest thing: I’m a coach, not a doctor — if what you’re dealing with needs medical care, I’ll always say so.
Sound like what you’ve been missing?
If this sounds like the help you’ve been looking for, I’d love to be your skincare bestie. Book a call and let’s build you a routine that finally makes sense.
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